A high school booster club was looking for ways to increase engagement among families while generating additional revenue to support athletic programs.

Eleven30Apparel developed a comprehensive spirit wear and merchandise strategy that included a custom online store, event merchandise, and season-long promotional opportunities. The program gave families a simple way to show support for their teams while creating a new revenue stream for the booster organization.

By combining apparel, branding, and community involvement, the booster club was able to strengthen school spirit while providing additional resources for student-athletes.